Overview
Purpose
The Purpose of this site is to provide information about our business, to provide and direct visitors to the contact information, and to peak interest in using our white water rafting business. Information provided should include things like pricing, availability, safety, etc. as well as contact information.
Contact information is crucial as we will not be selling tickets, or making reservations directly online though the site. Contact information should include email and phone numbers for making reservations. The site will pique interest by explaining how amazing white water rafting is as well as testimonials from previous clients describing their wonderful experiences.
Audience
Our target audience will be the outdoor enthusiast. This will range from young to old, but mainly those who are able bodied enough to go whitewater rafting, typically younger such as families with teen-aged children or young adults. Young adults will be our main target, but we can also appeal to corporations looking for team building activities.
Our audience will be those who like hiking, walking, camping and other activities outdoors where they can take in and enjoy being in nature, but also enjoy a bit of a thrill. We will not be targeting extreme thrill seekers such as those who enjoy death defying experiences like bungie jumping or skydiving.
Branding
Website Logo
Style Guide
Original Color Palette
Palette URL: https://coolors.co/1a1866-a57fc0-384925-d5e1bc
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #D5E1BC | #A57FC0 | #384925 | #1A1866 |
2 ndColor Palette
Palette URL: https://coolors.co/4f6634-f2f2f2-d5e1bc-258aac
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #D5E1BC | #F2F2F2 | #4F6634 | #258AAC |
Typography
Heading Font: Staatliches
Very clean and easy to read. Good for scanning the headlines and finding what you want quickly on the page. This is also a google font, something I'd like to try out and better understand how to do.
Paragraph Font: Georgia
This is a serif font, which will complement the sans-serif font used in the headlines. It is also a websafe font. Using a websafe font and not another one from google will help to reduce load time.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
FAQ Wirerame
Contact Us Wirerame
